Why is the donation only 25% of the proceeds?

isradog.shop is not a charity. we are a private website. we work together with shelters and organizations and help them save the lives of dogs and other animals. like every business we have expenses like salaries, different services we pay for, and campaigns costs to reach more people with passion for animals (like yourself), etc.When we started this project we asked ourselves, what is the maximum amount we can donate and still cover our expenses? the number we came up with was 25% of all proceeds.